How Instant Ramen Became an Overnight Success

How Instant Ramen Became an Overnight Success


– [Narrator] Some people
associate instant noodles with broke college students, but instant ramen wasn’t created for a bunch of hungry 20 year olds. The man who invented them
was much more ambitious. He set out to solve a
hunger crisis in Japan. After World War II, food
shortages plagued Japanese cities, so the U.S. supplied wheat flour and encouraged the Japanese to make bread. One man named Momofuku Ando didn’t understand why his
people would make bread instead of noodles, something
that was already part of their culture. Ando decided to take
matters into his own hands and create a new ramen made to last. He spent a year trying to figure out how to preserve the noodles. He needed a nonperishable,
tasty, and easy recipe, but it was a challenge to
maintain the robust flavors and unique texture that most
people were accustomed to. It wasn’t until his wife
was making dinner one night and he threw some noodles
in a bowl of hot tempura oil that he realized flash frying the noodles was the answer he had been looking for. This method not only dehydrated them, it left small perforations
that allowed the noodles to recook quickly. And there you have it,
instant ramen noodles became an instant success. Ando’s products gained notoriety when he introduced the
packaged ramen in the 1950s and later Cup Noodles in 1978. His company began selling upwards of 40 billion units every year, and Momofuku Ando became
a culinary icon in Japan. So, the next time you heat
up a cup of instant noodles, remember, you’re slurping down
a little piece of history. (lively instrumental music)

100 thoughts on “How Instant Ramen Became an Overnight Success

  1. I like how people argue that microwaving is needed so it’s “faster” when all you really need is hot water.Like how lazy can you be?

  2. Did you failures at life not understand that if you microwave styrofoam or most other plastics it releases toxic fumes and leaks them into your food.

  3. If y'all want to "reduce the risk of cancer" by not microwaving it then just don't eat the food. Noodles that are flash fried release irrelevant amount of carcinogens that wouldn't kill if you don't eat it like everyday. Cook some soup, if not, just eat snacks like bread if you wanted to avoid cancer.

  4. So the more cup noodles I eat the more of history I eat?
    Well time to destroy history, no one will remember TIK TOK. You’re welcome

    Time for someone to be r/woooshed
    Or some one will be salty and toxic so pls don’t be

  5. Let's talk about how she opens it wrong at the begining of the video(that kind specifically)

  6. I hate it when you buy canteen cup noodles and they open the lid while its extremely hot woth nowhere to hold. I dropped half my noodles once.

  7. Microwaving Ramen in the packaging releases toxins that increase cancer probability, it‘s not supposed to be done like that since it‘s clearly suggested on the packaging to put hot water into the cup and not to microwave it you stupid monkeys wonder why everyone gets cancer

  8. I don't give a fuck that I might get cancer or lung problems.Im too fucking lazy to boil water and then put it into the styrofoam cup and having the chance of it burning tf out of me.Anyways instant noodle can cause this just by eating it because of the shit inside it.But do I give a fuck I'ma die anyways

  9. It would be gross if at the end the person who ate the noodles was eating with their mouth open

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